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Today, Thanksgiving is celebrated by economists as the beginning of the holiday shopping period. The opening salvo of Turkey Day commercialism was the first Macy’s Thanksgiving Day Parade, in 1924. The department store has been affixed to the holiday in the national imagination ever since. Starting with Thanksgiving’s early champion, Sarah Josepha Hale, the history of Thanksgiving is rooted in marketing. Marketers not only helped create many of the rituals and cultural myths... To America’s big companies, however, the significance of the holiday lies more in the vast profits that are raked in each year, from overpromoted turkey brands to the extravagant Macy’s Thanksgiving Day Parade. The underlying motives behind Thanksgiving often go unnoticed. Many unaware of Thanksgiving’s roots see it as a way to get together with family, enjoy a gluttonous meal, slip into a food coma, and watch some good football. But underneath it all is a history of betrayal, deceit, and horrors that we should be aware of. Today, the commercialization of Thanksgiving is represented by Black Friday and Cyber Monday, when shopping (in real life or online) is closely watched for signs of national economic... A few places, in a sop to mom-and-pop, have urged the Saturday after Thanksgiving be reserved for patronizing local businesses. The Thanksgiving controversy has arisen over when “Black Friday” starts. Commercial hype began urging shoppers to show up Friday at 7 am for “early bird discounts.” If you’ve lived in the United States longer than a few weeks, you’ve probably noticed that almost immediately after Thanksgiving, the Christmas (and, in some places, Hanukkah, Kwanzaa, Mawlid or Pan-American Aviation Day) decorations go up. The holiday season in the United States represents the pinnacle of American commercialism, stretching out from October to January and encompassing the iconic festivities of Halloween,... Within a hundred years, Thanksgiving became a New England custom, but its transformation into a national holiday is due to a long campaign by a nineteenth-century writer, Sarah Josepha Hale. Hale described a perfect Thanksgiving dinner in her novel Northwood (1827), with turkey in pride of place.
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