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More email campaigns can hit inboxes in the week leading up to Cyber Five – Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday – than in the roughly three previous weeks of November. Start sending Black Friday emails that boost open rates and drive sales. We’ve gathered the best Black Friday email examples to inspire your Black Friday email strategy. With so much noise and competition during the busiest shopping weekend of the year, you need a solid email and SMS marketing strategy for BFCM to get ahead of the pack. Here are 10 key steps to building out your Black Friday Cyber Monday marketing strategy this year. 1. Start planning earlier than you think you need to. Start sending your Black Friday emails in mid-October, using weekends to introduce early-access deals. The best time to send your Black Friday emails begins November 1, ramping up email cadence toward Black Friday. Peak email volumes occur during Cyber 10, with the busiest days being Black Friday, Cyber Monday, and Thanksgiving. Use these Thanksgiving email ideas to inspire amazing communication with your customers leading up to Turkey Day: Thanksgiving special announcement emails; Thanksgiving event invitation emails; Pre-Thanksgiving sales email; Thanksgiving modified hours email; Black Friday (or Cyber Monday) sale emails; Customer appreciation email; Customer ... Best Time to Send Black Friday Email: Early morning (6 AM - 8 AM) on Black Friday. Best Time to Send an Email on Black Friday: Consider additional sends in the late afternoon (4 PM - 6 PM) and evening (7 PM - 9 PM). Creating a successful Black Friday email strategy means more than just pushing out a discount—it’s about crafting messages that capture attention, build anticipation, and drive action. From understanding the latest trends to creating urgency, this guide will equip you with everything you need to elevate your Black Friday campaigns. Here are the 10 best strategies to use in your Black Friday marketing emails: After you see these strategies used in the following examples, you’ll be ready to create a Black Friday email strategy that stands out — and brings in your best Black Friday email revenue ever. There are many ways to go about writing a Thanksgiving email campaign: Express gratitude for your customers. Share Thanksgiving wishes. Or offer delicious Turkey Day deals. Here are a few Thanksgiving email examples and tips to get you started. Thanksgiving is a national holiday in the US.
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