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Don’t know which emails to send on the New Year’s Day? Doubting if it’s even important because Christmas outshines New Year in every way? Drop everything and read our guide with New Year email ideas and inspiration examples. Since it started as a hashtag in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest fundraising days of the year for nonprofits in the U.S. In 2022 and 2023, GivingTuesday raised $3.1 billion for chartitable organizations, according to estimates from GivingTuesday. As you compose your initial GivingTuesday message, here are some tips and email best practices to keep in mind. Give them all the details: GivingTuesday is always held on the Tuesday after Thanksgiving, but that date changes every year. Tuesday to Thursday had both the highest email open rates and clicks. Sundays were the worst days for opens and clicks, followed by Sunday, and then Monday. 3 PM (UTC) is the absolute best time to send emails on every day of the week for both opens and clicks. Since it started as a hashtag in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest fundraising days of the year for nonprofits in the U.S. In 2022 and 2023,... “A late Thanksgiving leads to a big crush at the end — the Saturday, Sunday, Monday and Tuesday after Thanksgiving are usually very busy with Thanksgiving this late,” Watterson said. Airlines did a relatively good job of handling holiday crowds last year, when the weather was mild in most of the country. Tuesdays and Fridays are your optimal days for sending emails, as they consistently show higher open, conversion, and clickthrough rates. What times of day will your emails have the most impact? Send your emails at 2PM, 5PM, or 8PM to maximize engagement, as recipients are most active during these hours. Since it started as a hashtag in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest fundraising days of the year for nonprofits in the U.S. For the first time, AAA’s forecast includes the Tuesday before and the Monday after Thanksgiving Day to better capture the flow of holiday travelers. This year’s projection of nearly 80 million travelers is an increase of 1.7 million people compared to last year and 2 million more than in 2019.
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