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In this deep dive into holiday dining statistics, we discover just how rapidly those changes are occurring and where they might go next. Let’s explore! Why Do People Choose Dining Out During the Holidays? How Much Do People Plan to Spend on Holiday Meals Out? Which Holiday Foods are Consumer Favorites? On average, Americans consumed 4.5 drinks on this day, making “Fat Tuesday” the booziest of the bunch. New Year’s Eve wasn’t too far behind with an average of 4.4 drinks consumed. The Surprising Statistics Behind Thanksgiving Eve Drinking. Thanksgiving Eve isn’t just a small bump in alcohol consumption—it’s a massive spike. According to a report from Alcohol.org, beer sales alone increase by 270% compared to an average day. Liquor sales also see a significant rise of 114%, while wine sales jump by 68%. These ... In 2021, over the four-day holiday, which includes 6pm to 12am on the Wednesday before Thanksgiving, 25% of fatal crashes and 28.5% of deaths were alcohol-related. The #1 safe driving tip for the biggest drinking day of the year is to not get behind the wheel if you have been drinking. Blackout Wednesday (also known as Drinksgiving) refers to binge drinking on the night before the Thanksgiving holiday in the United States. Thanksgiving is not usually thought of as an alcohol-friendly holiday like the Fourth of July and New Year’s Eve are, but as the official start of the holiday season and an opportunity to have a three-day workweek, binge drinking rates are still high around that time of year. We took a closer look at alcohol on Thanksgiving Eve. Rum is the liquor that sells the most, with a 192% spike in popularity. Vodka is always a solid performer, as its sales increased by 187%. And tequila—a bold choice—rounds out the top three with a 179% boost. Which region parties the most on Drinksgiving? From 2018 to 2022, there were 479 drivers involved in fatal traffic crashes on Thanksgiving Eve. 30% (143) of those drivers involved were drunk, with a blood alcohol level of .08 g/ dL or higher. 19% (91) of those drivers involved had a blood alcohol level at or above .15 g/dL. Some industry insiders call it “Blackout Wednesday” as data from more than 2,900 local beer, wine and liquor stores across the U.S. show sales leaping to 130% higher than a normal day on Thanksgiving Eve. Consumers report drinking 2.7 alcoholic beverages on average for this holiday, according to Alcohol.org.
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