That’s what the Saturday after Thanksgiving—or Small Business Saturday (SBS)—is all about. In 2024, SBS falls on Nov. 30. It’s a fantastic opportunity for small business owners like you to get... According to The NPD Group, Thanksgiving, Black Friday and Small Business Saturday sales came in 5 percent lower in 2022 than the same week in 2021, while unit sales fell 8 percent. Why... Small Business Saturday is a national shopping day on the Saturday after Thanksgiving. Along with Black Friday and Cyber Monday, SBS kickstarts the holiday shopping season. Businesses typically offer sales and other incentives to get customers through the door and boost revenue. Small Business Saturday (SBS), the day set aside by American Express for shopping small after consumers shop big on Black Friday, is expected to draw 64.4 million shoppers this year, according to ... It’s true that shoppers looking for big discounts can still line up early at Macy’s or Best Buy on the day after Thanksgiving, in hopes of snagging a bargain. But for many, the bargain has... What Is Small Business Saturday? Small Business Saturday is a one-day event that takes place every November on the Saturday after Thanksgiving. In 2024, that's Nov. 30. The event was created in... Small Business Saturday is an annual event that takes place on the Saturday following Thanksgiving (this year, November 30, 2024). First observed in 2010, Small Business Saturday has become an important day to show appreciation for the small businesses that are the backbone of our nation's economy. Since then, the phrase has stuck and Black Friday has grown into a major shopping holiday. Other major sale days, like Cyber Monday and Small Business Saturday, have cropped up along the way. NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for small businesses. There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping weekend.
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