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The Cyber Five—Thanksgiving, Black Friday, Small Business Saturday, Cyber Sunday, and Cyber Monday—will account for 15.5% of US holiday retail ecommerce sales in 2024, per a July 2024 EMARKETER forecast. Cyber Monday is usually the biggest online shopping day of the year. NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. U.S. holiday sales are expected to grow as much as 3.5%, the slowest pace in six years, the National Retail Federation forecast on Tuesday, as shoppers turn more frugal and get picky with... The National Retail Federation forecasts holiday sales growth between 2.5% and 3.5% above last year's holiday season. The forecast includes e-commerce, which is expected to grow between 8% to 9%, totaling $295 billion to $300 billion. In 2024, the combined value of e-commerce revenue generated over the Thanksgiving weekend, including Black Friday and Cyber Monday, was forecast to reach over 30 billion U.S. dollars. In 2023, the day before Thanksgiving emerged as a major shopping day, likely influenced by Thanksgiving Day store closures. This holiday season, with Christmas falling midweek, we anticipate that Black Friday will reclaim its spot as the top shopping day. Wondering what stores will be open and closed on Thanksgiving Day in 2024 and whether they’ll open early on Black Friday 2024? We answer these questions (and more) here. NEW YORK (AP) — The holiday shopping season is about to reach full speed with Black Friday, which kicks off the post-Thanksgiving retail rush later this week.. The annual sales event no longer creates the midnight mall crowds or doorbuster mayhem of recent decades, in large part due to the ease of online shopping and habits forged during the COVID-19 pandemic. First, the shorter Thanksgiving-to-Christmas shopping window will make early holiday sales more critical to full-season results. Second, the Presidential election while be a distraction for many and will crowd the media market, but shopping is likely to accelerate once votes are cast.
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